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Brand Strategy

Cinemas nowadays aren't just places to watch films, they're catalysts that transport you for 2 hours into the life and soul of immersive experience. At Vue Entertainment, they know that, which is why ‘This Is Not A Cinema’ was born.

Being my first strategy project, I started with an analysis of what the big screen means to the viewer. Spoiler, it’s about the entertainment value it brings. It’s not just a cinema, it’s a race track, an opera house, a stadium of cheering fans and more.

With the help of a very snazzy trailer trailer to be rolled before every showing at Vue, I helped launch this campaign to ensure every element of immersive viewing was accounted for.

Did it win an award? No, but it absolutely should have done.

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