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CHELSEA FC CLUBHOUSE
Services Provided
Social Strategy
Footballers are more than just that, they're people too. Chelsea saw that the majority of their content was football highlights and no one got to see what really happens at Cobham, so we helped out.
Creating a series whereby players are taken out of the mundanity of training meant fans could see who these people really are and uncover their personalities away from 90 minutes.
My role here was ensuring that the content was getting the best out of the players as well as being received authentically by the audience across the world. I created the initial strategy, built out creative ideas and even directed the content on several occasions.
With over 10m views across 2 series, I like to think it's been a success.