Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
SAMSUNG ODYSSEY
Services Provided
Talent Strategy
Gamers, this one’s for you. Samsung Odyssey's newest line of screens launched in 2021 across the US and boy did it impress.
My role was to devise a talent and ambassador strategy for this launch to ensure Samsung could make waves in the gaming market - and enlisting the help of Shroud, Pokimane and CouRage was hardly going to disappoint. Bolting on a Find & Nurture programme meant talent of all sizes were gifted a new monitor to play on and Samsung effectively embedded themselves into gaming culture.
The authenticity of the creators twinned with the immense influence of Samsung helped make for a brilliant campaign, allowing gamers everywhere to feel the benefit of Odyssey.
