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Talent Strategy

Gamers, this one’s for you. Samsung Odyssey's newest line of screens launched in 2021 across the US and boy did it impress.

My role was to devise a talent and ambassador strategy for this launch to ensure Samsung could make waves in the gaming market - and enlisting the help of Shroud, Pokimane and CouRage was hardly going to disappoint. Bolting on a Find & Nurture programme meant talent of all sizes were gifted a new monitor to play on and Samsung effectively embedded themselves into gaming culture.

The authenticity of the creators twinned with the immense influence of Samsung helped make for a brilliant campaign, allowing gamers everywhere to feel the benefit of Odyssey.

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