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Social & Talent Strategy

Jack and Cole had already built a solid foundation on their TikTok page, but were less confident as to how to maintain that success.

I first wanted to define the different content pillars for them to use on their channel so that it channel was more consistent and viewers knew what they were hoping to see when they went on the page. I next wanted to build out their YouTube following to give the content more diversity and trigger longevity in their careers.

Starting with creating content pillars like their more traditional comedy sketches through to challenge based content, I was able to reach a more rounded audience online to build their channel’s reputation. Working alongside one another ensured a strong chemistry in his content as well as driving further audience viewership across the channels.

It resulted in over 100,000 views to date on their new YouTube channels and a stronger and more refined approach to their TikToks.

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