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Channel 4 are one of the best things to ever come out of British entertainment, so the bar was very high when they wanted to bolster their social presence on YouTube.

My role for them has ranged from helping to come up with a variety of challenges on their own formats through to directing the creative execution on their promotional videos for TV shows. Though not everything has been released yet, the focus was on creative flair and creator authenticity, ensuring that Channel 4 was firmly built into everything we did.

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