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Content Strategy

Everyone loves a retro kit, not just football fans. When Adidas decided to release a new (old) yellow number for Arsenal, the content needed to be bang on.

My role here was based in the research phase, ensuring like for like accuracy not only with the final content and its 90s equivalent, but around the ways that best helped morph the old and new Arsenal into one perfect combination.

Once hailed as the greatest retro kit launch ever, it seems to have done the job so far.

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