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Social, Content & Talent Strategy

Tasked with finding a way to organically promote the new Adidas Predator range at Sports Direct, we enlisted the help of Sharky, SV2 and Anita Abayomi to test some footballers’ skills.

With access to Adidas stars Raphael Varane, Lisandro Martinez, Bernardo Silva, Kalvin Phillips, Julian Alvarez, Dominic Calvert-Lewin, Mary Earps, Katie Zelem, Beth England and more, we wanted to show off the key features of the new boot in our football content.

My role was to lead the content and creative strategy, where I focused on making content segments that aligned with different aspects of the boots - shooting accuracy, deftest touch and perfect passing drills to name a few. Ensuring that the content was relevant both to the players and the Predator boots was paramount in realising success within the content.

Across the series to date, we’ve managed over 1.5m views on the Sports Direct YouTube channel - back of the net!

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