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Social & Content Strategy

Everyone (except vegetarians) loves chicken, so when KFC entered the gaming space, they already knew people would be on board with their product. The issue was trying to speak to gamers that had little affiliation with fast food and gaming.

Enter, the KFConsole. Initially a prank, we needed to get the attention of the gaming community online to show that KFC was a relevant brand in the gaming space. So naturally, we created a games console that could also heat up your chicken treats. Yes, really.

With the visuals released on the same day as the PS5 and Xbox Series X, KFC soon became the 2nd most talked about games console on launch date. Microsoft, I apologise for stealing your thunder.

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